Minayaz Boutique was established a decade ago, when I noticed a gap in the market for unique pieces of Pakistani styles.

Today, Minayaz Boutique has gained a following in the thousands on both Facebook and Instagram with the handle @minayaz_boutique.

The fashion brand is reinventing the way traditional Pakistani clothing is designed and worn.

Our best-sellers have been worn by multiple Pakistani celebrities — including Hiba Bokhari, Durefishan Saleem, Uzma Hassan, Hina Bayat Khawaja, and many more.

Minayaz Boutique has designed major wardrobe projects in the drama industry, most notably the signature drama Khaie for Geo Entertainment Channel. After its success, the brand gained significant exposure.

Minayaz Boutique’s mission is simple — to ensure every woman feels empowered by embracing her cultural heritage with a modern twist.